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WEBSITE, CRM SYSTEM  | FITNESS

Impact

Impact is one of the top personal training facilities in Luton. Now it has a digital presence to match. 

Logo-Impact

YEAR

2018

CLIENT

Impact

Challenge

Impact Gym is a private training facility in Luton that help people reach their fitness goals. Impact needed a promotional yet fully functional website, where people can learn more about personal training & the gym, read articles and watch videos with exercises. Ultimately, the Impact website needed to drive user sign-ups to the CRM and encourage more people to start their fitness journey.

Strategy

The main objective was to create a website that would reflect the brand's identity, communicate the craft and value of their business. Firstly, I focused on bringing all the essential info about Impact to the beginning of the user journey. Secondly, the navigation process should have been designed invitingly and delightfully to motivate people to learn more about workouts, nutrition, mindset, etc.

01

WEBSITE

Home Page

Bold and clean. Right from the start you can get a free starter kit plan and see if Impact gym is the right choice for you. 

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About

Learn about the Impact, its values and foundations, the facility and different training programs the gym has to offer. 

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Transformations

Better safe than sorry, right? Here you can see how becoming Impact’s clients has changed the life of many people. 

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Exercises

Don’t feel like going to the gym yet or, conversely, can’t get enough of it? Or you just want to learn more about the team and what kind of exercises to expect? This page is the place for it. Watch videos with exercises for FREE. Check the difficulty, required equipment and filter the content by the body area(s) you wish to train. 

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Blog

Read various articles about the training, nutrition, mindset, lifestyle and many more.

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Team

Get familiar with the owner and the team even before coming to the gym. 

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Contacts

All the contact details in one place.

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Careers

Easily check the open positions and apply for a job. 

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02

ADMIN

Dashboard

The dashboard provides a complete overview of how many people are engaging with the website and which sections get a better click-bate rate. Blog & exercises statistics help to learn the audience via providing an insights on the most popular content and categories. 

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Inquiries

Easy management of all the incoming inquires, from both new clients and job applicants. 

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Blog

Articles builder designed specifically for Impact. Feature highlights: category selection fro predefined list, author selection from the crew, basic tools for the text formatting, ability to add Impact-style quotes and media. 

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Exercises

Exercise post creation with a couple of clicks. All is that requires is to select the category, difficulty, training type, body focus and upload the video. 

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Team

Transformation story creation in a simple way: upload a picture and add a story from the client. The client’s name can be hidden from the website. 

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03

STYLEGUIDE

Typography

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Palette

BASE

PRIMARY

color_black
color_grey
color_primary

ADJECTIVE

color_red
color_blue

Iconography

Iconography-Impact
Logo-White

Thanks for watching

Let's create something amazing together!

Think I might be the right person for your next adventure?
Take a minute, I'd love to hear about your project.

I do digital like it's my own business.

BASED IN

Amsterdam,
The Netherlands

CONTACT

+31 614298087
aleksa.rdk@gmail.com

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© 2020 Aleksa Rdk